A Research Consultant, with a love for actionable insights and data visualization. I lead end-to-end consumer and market research for startups and venture capital.
Areas of Expertise
Consumer landscape surveys
Concept tests
Sizing & segmentation
Prioritization exercises
Mixed-method persona builds
Recent Projects
Consumer segmentation for Nutrition startup
Patient landscape for a pain care partnership
Concept test for a HealthTech marketplace
Prioritization exercises for caregiver startup
Approach
Connect the dots. And, dot the i’s.
I specialize in distilling high-level research goals into well-structured surveys; shepherding surveys end-to-end from programming to fielding to data cleaning; and, translating fresh data into actionable insights and compelling visualizations.
I am hands on from end-to-end and have practice communicating technical research findings to diverse audiences, from humanitarians in South Sudan to startups in New York.
